In the digital landscape of today's rapidly evolving financial world, the concept of User Experience (UX) is paramount. It is not just about making things work; it's about creating an environment where users feel at home, empowered to navigate with ease and confidence. This paradigm shift in focus has been particularly evident within the cryptocurrency industry, where user interfaces have traditionally been complex and less than intuitive. Enter Reown, a pioneering force that is revolutionizing on-chain UX for millions of users across 6000+ apps, 500+ wallets, and 150+ chains.
Reown, initially known for its WalletConnect service, which streamlined the connection between crypto wallets and decentralized applications (dApps) via QR codes, has evolved beyond recognition. The company's rebranding to Reown in 2025 signifies a broader mission—to create the ultimate toolkit for designing innovative wallet UX and on-chain app experiences. This evolution is not just about a name change; it reflects Reown's strategic expansion into multiple domains, including payments and artificial intelligence (AI).
The company's Series B funding round, which closed at $13 million in 2025, underscores the market's confidence in Reown's vision. Led by Union Square Ventures and 1kx, this investment further solidifies Reown's position as a key player in the Web3 infrastructure space, with its AppKit and WalletKit offerings serving as cornerstones.
The WalletConnect rebrand to Reown symbolizes not only an update but also an upgrade. The new name reflects the company's broadened scope—from merely facilitating wallet connections to a comprehensive solution that enhances the overall on-chain user experience. This transition is akin to a chef adopting more than one knife; while the chef remains in control, a wider array of tools at his or her disposal offers innovative solutions tailored to each dish.
Reown's core innovation lies in its ability to simplify complex user interfaces and provide developers with customizable feature stacks, enabling them to build applications that are intuitive and accessible for users across diverse platforms. This approach is particularly evident in Reown's AppKit solution, which allows dApps and on-chain experiences to integrate smart purchasing capabilities directly within the app without third-party hassles or fee structures—a significant leap from traditional transaction methods.
Moreover, Reown's commitment to user satisfaction extends beyond transactions. The company has been at the forefront of leveraging AI for payments and enhancing the overall UX by integrating features like automatic buys, dollar-cost averaging, and gas sponsorship functionality—all aimed at streamlining processes and delivering a more streamlined and intuitive experience. This focus on optimization mirrors Reown's vision to create "the most secure, reliable, and user-friendly connection system in existence" for wallets and dApps.
As the industry continues to evolve, it is clear that the landscape of cryptocurrencies will increasingly be defined by how accessible they are for users. Reown's strategic expansion into payments and AI reflects a company well-positioned to lead this transformation. By creating the toolkits—AppKit and WalletKit—that empower developers to build on-chain experiences with enhanced UX, Reown is not just playing a significant role in Web3 infrastructure; it's shaping an industry that prioritizes user experience as a cornerstone of success.
In essence, Reown is more than a company; it's a movement towards a future where cryptocurrencies are no longer viewed as complicated or exclusive—but simply another form of digital currency with unparalleled flexibility and accessibility. The journey from WalletConnect to Reown encapsulates this transformation, and the company's continued growth in 2025 and beyond is poised to reshape the crypto landscape for good.